Children's Cosmetics Market Players, Segmentation Analysis, Prominent Regions, and Forecast to 2030
The global children’s cosmetics market is estimated to register a
CAGR of 6.69% to reach a staggering value of USD 11.80 billion in value by 2030.
Children’s
cosmetics are makeup kits aimed at children and preteens and contain similar
products marketed to adults. Brands are taking the first step in creating an
impression on young consumers to stay relevant in their later years. The global
children’s
cosmetics market report by Market Research Future (MRFR) contains drivers and
challenges for the industry during the period of 2023 to 2030 (forecast
period). The COVID-19 pandemic and its impact has been described in detail.
Market Scope
The
large value can be attributed to the large disposable income allocated for
children by their parents. Awareness of cosmetics and their subsequent use by
children can bode well for the market. Marketing campaigns by cosmetic
manufacturers implying the use of natural ingredients, variety of colors, new
package designs, and economical prices can attract consumers and bolster market
demand.
Presence
of social media sites and influencers on these sites advocating its safe use
and consumption of digital content by children due to easy access to electronic
devices can drive the market sales over the forecast period. Entry of startups
into the marketspace are giving the market a level playing field and lowering
prices as a result.
However,
the presence of asbestos fibers in children’s cosmetics can restrain the
market.
Segmentation
The
global children’s cosmetics market is segmented by product type, category, and
distribution channel.
By
product type, the market has been segmented into beauty kits, lip products,
face products, eye products, and others. The ‘others’ segment includes body
glitter, hair chalks, nail polish, and makeup removers. Face products comprise
blushes, foundations, and others. Eye products include mascaras, eyeshadows,
and eyeliners. Lip products are further segmented into lip glosses, lipsticks,
and lip balms. Among products, the beauty kits segment dominated the global
children’s cosmetics market with a market share of approximately 50.08% in 2022.
The dominance of the segment is due to the increasing demand for beauty kits.
By
category, the conventional products segment dominated the children’s cosmetics
market with a market share of 66.77% in 2022. However, the organic and natural
products segment is expected to record a CAGR of 7.45% during the forecast
period. This can be attributed to the products marketed at tweens and
impressionable effort of online Ads.
By
distribution channel, the global children’s cosmetics market is segmented into
store-based and non-store-based. The store-based channel is further segmented
into specialty stores, supermarkets & hypermarkets, and others. The
store-based segment dominates the sales of children’s cosmetics worldwide. This
is attributed to the availability of various retail outlets for acquiring
children’s cosmetics. Establishment of supermarkets & hypermarkets and
specialty stores has resulted in the dominance of store-based channels. The
store-based channels segment is projected to remain dominant during the review
period.
Competitive Outlook
Klee
Naturals, Little Cosmetics, Nanjing Miss Beauty Cosmetics Co., Ltd., Candy
Color Cosmetics, Townley, Inc., L’ORÉAL S.A., Puttisu-USA, and Foshan Akia
Cosmetics Co., Ltd. are the key
children’s cosmetics market players.
Regional Outlook
Geographically,
the global children’s cosmetics market has been categorized as North America,
Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
Europe
had dominated the global market accounting for the largest share in 2022.
Germany dominated the European market, followed by the UK and France. The large
amount of pocket money given to preschoolers and tweens can influence the
penetration of the children’s cosmetics market. This can be attributed to easy
access to the Internet and online presence of children aged 10 and older.
North
America held the second-largest share in the global market in 2022, wherein the
US was the largest country-level market, which is projected to remain dominant
during the forecast period.
Asia-Pacific
is projected to register the highest CAGR of 7.15% during the forecast period.
This can be attributed to the large consumer base in the region, especially in
China and India. Marketing of products such as perfumes for generation Alpha
are likely to culminate in high returns for the global children’s cosmetics
market till 2030. Establishment of beauty salons for children as exemplified by
Shiseido owing to purchase of beauty and skincare products and huge purchasing
power can positively impact the market.
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NOTE: Our Team of Researchers are Studying Covid19 and
its Impact on Various Industry Verticals and wherever required we will be
considering Covid19 Footprints for Better Analysis of Market and Industries.
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