Oat-based Cereals Market Players: Poor Demand in Underdeveloped Countries, 2030
Market Analysis
The global oat-based cereals market is
predicted to grow at a favorable CAGR over the forecast period (2023-2030),
states the new Market Research Future (MRFR) report. Oats is an immensely
popular breakfast choice. It is a species of cereal grain that is popular for
its seeds. Oatmeal is prepared from oats which have been ground, milled,
steel-cut, or rolled. A bowl of oatmeal is as delicious as it is nutritious as
it is packed with nutrients.
This is a whole grain that is gluten-free and
a rich source of antioxidants, fibers, minerals, and essential vitamins. The
minerals and dietary fiber present in oats help prevent various dangerous
conditions such as cancer, obesity, diabetes, and heart disease. Moreover, it
also helps to improve skin and hair health. Oat-based cereals are in great
demand as it has various micronutrients such as zinc, magnesium, vitamin B, and
E.
Various factors are propelling the oat-based cereals market growth. Some of these
factors, according to the Market Research Future (MRFR) report, include
consumers changing lifestyle patterns, increasing per capita disposable income,
advancements in food technology, and fast-paced lifestyle. Additional factors
pushing market growth include growing significance for nutritive meal
substitutes, an increasing number of health-conscious consumers, and the
different health benefits of consuming oats as it is a rich source of fibers,
protein, carbohydrate, and energy.
Market Segmentation
The MRFR report provides a complete segmental
analysis of the oat-based cereals market on the basis of distribution channel,
packaging type, category, and type.
Based on type, the oat-based cereals market is
segmented into instant oats, flakes/bran, muesli/granola, and others. Of these,
the flakes/bran segment will have the largest share in the market over the
forecast period.
Based on category, the oat-based cereals
market is segmented into conventional and organic. Of these, the conventional
segment will dominate the market over the forecast period.
Based on packaging type, the oat-based
cereals market is segmented into pouches, cartons, and others. Of these, the
cartons segment will lead the market over the forecast period. This is owing to
the fact that cartons offer easy transportation as well as storage.
Based on distribution channel, the oat-based
cereals market is segmented into non-store based and store-based. The
store-based segment is again segmented into supermarkets and hypermarkets,
convenience stores, and others. Of these, the store-based segment will have the
maximum share in the market over the forecast period. This is owing to easy
availability, high product appeal on account of lucrative packaging, and strong
vendor networks.
Regional Analysis
By region, the oat-based cereals market
report covers the latest trends and growth opportunities across the Asia
Pacific, North America, Europe, and the Rest of the World. Of these, North
America will dominate the market over the forecast period. This is owing to a
large number of working and young population inclining towards convenience
foods for nutrition, rising health concerns owing to unhealthy snacking, change
in consumer preference towards healthy food, and preference for flavored and
tasty food.
The oat-based cereals market in the APAC
region is predicted to grow at the fastest pace over the forecast period. This
is owing to the growing taste of consumers towards nutritional food and change
in breakfast consumption patterns.
Key Players
Leading key oat-based cereals market players are Topco Associates LLC (US), Weetabix Ltd (UK), Back to Nature Foods
Company, LLC (US), The Hain Celestial Group, Inc. (US), Hodgson Mill, Inc.
(US), General Mills, Inc. (US), Nestlé S.A. (Switzerland), Kellogg Company
(US), Post Consumer Brands, LLC (US), and PepsiCo, Inc. (US), among others. Key
players are already adopting numerous strategies such as collaborations,
partnerships, acquisitions and mergers, product launches and innovations,
expansions, research and development, and more to strengthen their position in
the market.
August 2022: RXBAR has come up with
single-serve oatmeal cups, which are prepared with the same ingredients as
other RXBAR products which include dates, almonds, and egg white protein. It
will be available in three delicious flavors of apple cinnamon, maple, and
chocolate.
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