Organic Tea Market Report: Poor Demand in Underdeveloped Countries, 2030
The
growing demand for organic agriculture is expected to drive the growth of the
organic tea market at a stable growth rate over the forecast period, according
to the latest research report from Market Research Future (MRFR).
Competitive Analysis:
Leading
players in the global organic
tea market report include American Tea Room, Bigelow Tea, Taylors of Harrogate, Ten
Fu Group, Associated British Foods plc, Unilever Tea Brands, and Tata Tea
Limited.
In
July 2021, Davidson’s Organic Teas acquired a safe quality food (SQF) level two
certification, becoming one of the very few organic tea manufacturers and
distributors to earn this highest level of safety rating.
Segmentation:
The
global organic tea market is segmented on the basis of type, form, formulation,
distribution channel, and region.
By
type, the global organic tea market is segmented into green tea, black tea,
oolong tea, and others. Black tea is likely to be the major driving segment for
the global organic tea market over the forecast period due to the growing
popularity of black tea products in Asia Pacific, Europe, as well as North
America. Of all the types of tea, black tea has the most health benefits in the
long run as well as in the short term. This is likely to drive the demand from
the black tea segment of the global organic tea market over the forecast
period.
By
form, the global organic tea market is segmented into loose leaf, powder, tea
bags, and others. Loose leaf form is likely to dominate the global organic tea
market over the forecast period due to the low presence of moisture in loose
leaf packaging of organic tea, leading to a higher product quality on a more
consistent basis.
By
formulation, the global organic tea market is segmented into flavored and
unflavored. Unflavored organic tea holds the majority share in the global
organic tea market, however, flavored tea is likely to exhibit a higher growth
rate over the forecast period.
By
distribution channel, the global organic tea market is segmented into
hyper/supermarkets, convenience stores, specialty stores, ecommerce, and
others. Supermarkets and hypermarkets hold the leading share in the global
organic tea market.
Regional Analysis:
Asia
Pacific is the majority shareholder in the global organic tea market and is
likely to retain a major share in the global organic tea market over the
forecast period, according to the report. The growing demand for tea
consumption in Asia Pacific countries such as India, China, and Japan is likely
to be a major driver for the organic tea market in the region over the forecast
period. The presence of major suppliers in the tea market and the increasing
efforts by said manufacturers to introduce organic product lines are likely to
be a major driver for the Asia Pacific organic tea market over the forecast
period.
Many
countries in Asia Pacific, especially China and India, have tea drinking
traditions lasting for hundreds of years, leading to a growing demand for tea.
Rising health awareness and increasing demand for organic produce have led to a
growing number of tea drinkers shifting their preference to organic tea in the
last few years, leading to a steady rise in the global organic
tea market overview. The rising awareness about the various health benefits of green
and black teas has also led to a growing demand from the organic tea market in
Asia Pacific and is likely to remain a major driver for the market over the
forecast period. The presence of major tea manufacturers in the Indian states
of Assam and West Bengal, as well as in China, is likely to remain a major
driver for the Asia Pacific market for organic tea over the forecast period.
Europe
is also likely to remain a major driver for the global organic tea market due
to the growing demand for organic products in the region and the growing demand
for healthy tea drinks. Tea drinking is popular in Europe, especially in the
UK, which has been a major driver for the organic tea market in the region.
Black tea and green tea have found wider consumption in Europe due to their
health benefits, leading to a growing demand from the organic tea market in
Europe. North America is also likely to exhibit growing demand from the organic
tea market over the forecast period, due to the growing demand for green tea
and black tea products in the region and the growing awareness about the
benefits of organic farming.
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