Fruit and Vegetable Cleaners Market Share 2021; Region Wise Analysis of Top Players in Market and Its Segmentation
Market Forecast
Global Fruit and Vegetable Cleaners Market Share is
projected to be valued at USD 300 Million by 2026 at a CAGR of 9.8% between
2020 and 2026. The demand for fruit and vegetable cleaners is increasing with
the rise in awareness of its health benefits. Additionally, North America,
Europe, and Asia-Pacific markets are witnessing high demand for fruit and
vegetable cleaners. The market players are emphasizing product launches,
partnerships, acquisitions, and expansions to meet the increasing demand. For
instance, In July 2020, Wipro Consumer Care Private Limited launched fruit and
vegetable wash, Giffy.
Key Players of Fruit and
Vegetable Cleaners Market
- Procter & Gamble Company (US)
- VEG WASH (India)
- ITC Limited (India)
- Marico Limited (India)
- Dabur (India)
- Nykaa (India)
- SHRI VINAYAK GROUP (India)
- Wipro Consumer Care Private Limited (India)
- Buddsbuddy (India)
- Qraa Herbal (India)
Market USP
Increasing awareness of the benefits of fruits and
vegetable cleaners
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Growth Opportunities in the Fruit and Vegetable Cleaners
Market Share
High Availability of liquid and sprays: Increase
in product availability in the form of liquid and sprays by various
manufacturers is dominating the market. Liquids and sprays are easy to use as
compared to wipes. Therefore, the maximum number of manufacturers prefer these
packaging formats for fruit and vegetable cleaners.
Dominance of Store-Based Distribution Channels: The
majority of fruits and vegetable cleaners are sold through vendors. The
store-based segment is further anticipated to remain dominant during the
forecast period. Additionally, amidst the outbreak of COVID-19, the usage of
the fruit and vegetable cleaners is expected to grow for the next couple of
years.
Social Media Marketing: Various
companies are promoting their products, such as fruit and vegetable cleaners,
on social media platforms, to create product awareness among consumers. Most
Indian households continue to rely on plain running water for cleaning fruits
and vegetables. But the use of plain water does not disinfect them completely.
Fruit and vegetable cleaners provide an effective way of cleaning the fruits
and vegetable by removing germs, wax, pesticides, and dirt.
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