Air Fryer Market Size Analytical Overview, Growth Factors, Trends and Forecast to 2027
Market
Scope
The global air fryer market is expected a
windfall during the forecast period owing to the use of modern appliances and
lowered use of cooking oil. Lifestyle changes and the surge in expendable
income levels of consumers are major drivers of the market. The demand can rise
due to its purchase by residential and commercial end-users. Emergence of
healthy cafes and restaurants can spike the sales numbers of air fryers.
Sales of kitchen appliances due to offers and
discounts on ecommerce sites can attract customers. This is evident with annual
events for sales of these products and black Friday deals. In addition, the
wave of health-consciousness among the populace and penchant for holiday gifts
will bolster the global demand for air fryers. Setup of retail outlets and
large store chains will be lucrative for the manufacturers. Technological
breakthroughs will assist in sales of these appliances. For instance, Alexa
Smart Oven can be operated with the help of its proprietary digital assistant
and will suggest appropriate recipes according to the tastes of the customer.
Segmentation
The global air fryer
market is segmented by end user and distribution
channel.
By end user, the global air fryer market has
been classified as residential and commercial. The former can exhibit a higher
growth rate during the forecast period owing to the need for kitchen appliances
by the middle class. But, the commercial segment can lead in the market till
2024 owing to setup of restaurants and other eating establishments.
On the basis of distribution, the global air
fryer market has been divided into store-based and non-store-based. Further,
the store-based segment has been categorized as supermarkets and hypermarkets
and specialty stores. Among the two, the store-based segment can have a larger
market share owing to customer trust and offerings of special sale prices.
Competitive Outlook
NuWave, LLC, Groupe SEB, Meyer Corporation,
Conair Corporation, Breville, Avalon Bay, GoWISE USA, Bajaj Electricals Ltd,
Rosewill, Inc., and Koninklijke Philips N.V. are key players of the global air
fryer market.
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Regional Analysis
The global air fryer market has been studied
with regard to four key regions—North America, Europe, Asia Pacific (APAC), and
Rest-of-the-World (RoW).
North America is likely to be the leading
region in the market owing to the large number of customers in the U.S. Massive
demand for nutrient-dense and low-calorie foods is the primary driver of the
regional market.
Europe can hold a substantial share of the
market owing to demand for kitchen appliances by the working class. Launch of
digital air fryers embedded with advanced features such as temperature control
knob, touch panel, and fast preheating can drive sales in regional air fryer
market. High demand for the product and presence of prestigious companies will
positively impact the region.
APAC can display the highest growth rate in
the global air fryer market owing to change in lifestyles of the populace, rise
in expendable income levels of customers, and rapid urbanization. Construction
of modern kitchens can invoke the need for modern appliances and induce the
demand for air fryers. Large number of large-scale retail stores and the rise
of health-consciousness can bode well for the market.
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