Organic Energy Bar Market : Industry Analysis & Opportunities by 2027
Market Overview
Energy
bars are considered to be as supplemented bars which contain high quality
cereal, dry fruits and other fruits. Energy bars target people who need quick
energy. Energy bars provide various sources of energy such as protein, fat and
carbohydrates. Organic energy bar is prepared and processed without synthetic
fertilizers or pesticides and do not contain any artificial flavors, colors or
preservatives.
Market
Forecast
The
global organic energy bar market is
witnessing an impressive growth over the last few years. With the changing
lifestyle and evolving dietary patterns, convenience food plays an important
role in defining the consumers’ food choices in the modern world. Organic
energy bar offers high nutritional value owing to the presence of various
vitamin, minerals. Innovation in overall chocolate industry and launch of new
product is creating a niche for the rising growth of organic energy bar market.
Increasing massive growth of organized retail sector is considered to be one of
the main factors for the rising growth of this market in the upcoming decade.
Consumers are inclined to buy the products from the super markets &
hypermarkets instead of the normal grocery shop. Manufacturers of organic
energy bar are emphasizing in the packaging of the product to create a strong
customer base and also to make a strong brand image to the customers. Organic
energy bar manufacturers find a massive opportunity to come in a collaboration
with the various organized food service companies in order to spread their
presence across the globe.
Competitive
Analysis-
The
Major Key Players in the Organic Energy Bar Market are
- Clif Bar & Company (U.S.)
- General Mills, Inc. (U.S.)
- Kellogg Company (U.S.)
- Atkins Nutritionals, Inc. (U.S.)
- Quest Nutrition, LLC (U.S.)
- McKee Foods Corporation (U.S.)
- Quaker Oats Company (U.S.)
Global organic energy bar market is highly concentrated in
North America. Europe has massive potential for organic energy bar, as there is
an increasing awareness regarding healthy food habits along with new product
developments by the key players in the organic energy bar market.
Downstream
Analysis-
Cereal
segment is estimated to account for major market proportion in the global
organic energy bar market. However, fruits segment is projected to expand at a
high pace during the forecast period of 2017-2023. Among the certifications
type, 95% certified segment is estimated to account major market proportion in
the global organic energy bar market. Store based distribution channel is
accounts for the maximum market share in the global organic energy bar market.
Among the store based distribution channel, supermarkets & hypermarkets is
anticipated to hold more than 50% of market proportion in the global organic
energy bar market. Non-store based distribution channel is projected to grow
steadily during the forecast period.
Market
Segmentation-
Global
organic energy bar market is segmented by ingredients type, certifications
type, distribution channel and region
Regional
Analysis
The
global organic energy bar market is segmented into North America, Europe, Asia
Pacific, and the rest of the world (RoW). Among these, North America region is
expected to retain its dominance throughout the forecast period. This is attributed
by the increasing busy life schedules of the consumer which has increased
demand for convenience food. Europe is also estimated to account for more than
one fourth of the market proportion in the global organic energy bar market.
Among the European countries, Germany is estimated to account for the maximum
market proportion during the forecast period of 2017-2023. Asia Pacific region
is projected to grow at a fast pace during the forecast period of 2017-2023.
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